来华留学

视觉传达设计（本科，毕业授予艺术学学士学位）

培养目标：具有扎实的专业基础和丰富的文化内涵知识，在专业设计及新兴拓展领域、社会企事业单位、各类机构、市场、中等院校、研究单位从事视觉传播方面的设计、教学、研究和管理工作，具有创新精神、创意思维能力和设计实践水平的高素质综合应用型人才。

主干学科：艺术学、设计学、传播学、美学、心理学。

主要课程：中外设计艺术史、艺术概论、大众传播学、广告学、美学、消费心理学、公共关系学、构成基础、装饰与图案、图形创意、文字与版式设计、卡通形象 IP 设计、平面设计与印刷制作、展示与陈设、数字媒体设计与制作、企业形象CI、品牌形象策划、AI 设计、图像、影像后期等。

就业方向：视觉传播方向的设计、教学、研究和管理单位、企业市场部门、中等院校及培训机构等。

Visual Communication Design(Undergraduate program, Bachelor of Arts) 

Program Objectives:This program aims to cultivate high-quality comprehensive application-oriented talents with a solid professional foundation and rich cultural knowledge. Graduates will be capable of engaging in design, teaching, research, and management work in the field of visual communication across professional design and emerging expansion fields, social enterprises and institutions, various organizations, markets, secondary schools, and research units. They will possess an innovative spirit, creative thinking skills, and design practice capabilities. 

Core Disciplines:Art Studies, Design Studies, Communication Studies, Aesthetics, Psychology 

Main Courses:History of Chinese and Foreign Design Art, Introduction to Art, Mass Communication, Advertising Studies, Aesthetics, Consumer Psychology, Public Relations, Fundamentals of Composition, Decoration and Patterns, Graphic Creativity, Typography and Layout Design, Cartoon Character IP Design, Graphic Design and Printing Production, Exhibition and Display, Digital Media Design and Production, Corporate Identity (CI) Design, Brand Image Planning, AI Design, Image and Video Post-Production, etc.

Career Prospects:Graduates may pursue careers in design, teaching, research, and management in the field of visual communication, including roles in corporate marketing departments, secondary schools, training institutions, and related units.